An article today on Forbes.com raised the possibility that Google might be vulnerable to losing search traffic to sites such as Kayak because of the natural advantage of knowing the context of a search (travel in this case). The story also mentions the SideStep merger and touches on plans to expand the Kayak Network to serve ads to other travel sites.

Kayak.com can deliver more precise results because it is customized to search for [travel]... I expect an initial public offering for Kayak, and a chance to roll up smaller companies to stitch together a large Web 3.0 venture focused on online travel.

Awesome. Just awesome.

Read the full article here